blog

  • SPF 2016 Infographic March 29,2016

    Would you like to know a little more about CFS and our sister company SPF? You are in luck! We recently created an infographic with all the latest stats on our companies. Check out our five-year growth record, our recent milestones, some of our latest new clients and more.  Read the Blog. 

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  • How Your OSJ Can Help Your Business March 02,2016

    The OSJ Services at CFS and SPF are grounded in 3 elemental focus areas; Supervision, Support, and Service.  While satisfying the regulatory mandates of supervising the business activities of producing registered representatives, the distinguishing characteristics that separate our OSJ services from other broker dealers is our unrelenting focus on Support and Service.  Read the Blog.

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  • Compliance Issues with Social Media or Advertising: What Financial Advisors Need to Know December 04,2015

    When it comes to social media, a lot of financial advisors are still playing catch up to the technology. Many advisors are excited about using social media, but they may not use it as often or as well as they could. Their hesitancy may be due to concerns by their financial institutions, broker-dealers, or the financial advisor him/herself regarding regulatory or reputational risk. In addition, the tools we now use to communicate with each other and clients provide a document trail that can be used by regulators to audit our interactions and/or can possibly be used against advisors in the public media.  Read the Blog.

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  • Financial Advisor to Wealth Advisor: Transitioning from a branch based selling environment to a stand-alone office October 29,2015

    I’ve heard the transition from financial advisor to wealth advisor referred to as the nirvana of financial advising in a financial institution. There is a true quality of life improvement and the development of a stronger relationship with the client as opposed to a sales-driven chase between you and the client. This transition means no longer worrying about the next referral or where the next transaction is coming from to be successful.Making this ambitious transition does not happen by accident. It requires a well-thought-out plan and execution. Read the Blog.

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  • Talking to Generation X and Millennials about Financial Investing September 25,2015

    Let’s assume that we in the financial services community have done our job of preserving wealth for the next generation. If so, there stands to be a large transfer of wealth to Generation X (born in the 1960s, ‘70s, and earliest ‘80s/after the baby boomers) and Millennials (born after 1982). In addition, many individuals in these demographics are actually good savers, with college degrees and good earning potential. Older Generation Xers are just entering their highest earning-capacity years. A communication gap may not be the only challenge for financial advisors who don’t fit into one of these two demographics. Are you operating on the same frequency? Or shall we say, “Are you even connected to the same network?” Here are a few tips for working with Gen Xers and Millennials in your financial institution branch. Read the Blog.

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  • 2015 Annual Conference Top Takeaways August 12,2015

    This year marked another phenomenal CFS/SPF Annual Conference! Charged by this year’s conference theme, “Lead Forward!” more than 550 attendees were educated, inspired, and motivated to lead their business, coworkers, and clients into a bigger and better future. With four impressive keynote speakers, 60 educational breakout sessions, and more than 40 exhibitors, the conference showcased some of the best minds in the investment services industry.  Top Takeaways The takeaways shared most often were drawn from our keynote speakers, executive sessions, and panel discussions. Read the Blog. 

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  • CFS/SPF Named One of San Diego Business Journal’s 2015 Top Healthiest Companies July 09,2015

    CFS/SPF Named One of San Diego Business Journal’s 2015 Top Healthiest Companies  We are proud to announce that our company was ranked #3 in San Diego Business Journal’s “2015 Healthiest Companies Awards!” The awards recognize local companies that integrate wellness programs into the workplace and make their employees’ health a priority. We’re proud to be #3 in San Diego and to have consistently ranked in the top five for the past four years. Read the Blog. 

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  • Good News: Banks Post Record Investment Program Revenue in 2014 June 22,2015

    An article in the recent BISA OneSource Special Edition on Investments reported that banks’ wealth management divisions have reached record revenues – the highest they’ve been since 2007.The Sorrento-Pacific - Michael White Bank Wealth Management Report details the positive results.  Read the Blog.

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  • Takeaways From 2015 CEO and Executive Conference May 29,2015

    In May 2015, we hosted our annual CEO & Executive Conference in San Diego.  We had a large, diverse group of CEOs and executives from banks and credit unions across the country. It was a mix of both first-time attendees and meeting veterans who weren’t shy about sharing ideas and asking questions of the group! Attendees will recall our key takeaways, but for the benefit of those not able to attend the meeting, here is a summary. Read the Blog.

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  • Amy Beattie Named to NACUSO Board of Directors April 30,2015

    SPF and CFS congratulate our Co-founder and Chief Operating Officer, Amy Beattie, on being named to the National Association of Credit Union Service Organizations' (NACUSO) Board of Directors! Amy has had a strong relationship with NACUSO for two decades, and CFS has been a Platinum Partner of the organization for the past 10 years. Her Board appointment was announced on April 15th at the 2015 NACUSO Annual Conference. Read the Blog.

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  • Maximizing Your Relationships with Business Owners January 05,2015

    In the credit union and banking investment environment, an often-overlooked source of investment program potential is small businesses. Why would you want to learn about serving the needs of business owners? One, business owners are the movers and shakers of our country. They create jobs; they create wealth; they create products and ideas! They are bright. They are not afraid of risk. They can conceptualize what you are trying to tell them. If you have an idea that can solve their problems, they are quick on the uptake, and you’re likely to have a great client for life.  Read the Blog

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  • Tech-Savvy Investors Want Digital Solutions, but Firms Lag Behind November 10,2014

    A recent article from a BISA OneSource Special Edition on Investments highlighted the gap between consumers’ desire for technology-enabled investment services and the delivery of those services by financial institutions. The article details a new study from Boston Consulting Group finds that up to 60 percent of wealth management clients want to use videoconferencing tools like Skype to communicate with wealth managers, but less than 20 percent of banks offer that service. And more than 60 percent of clients want online and mobile investment recommendations and portfolio analysis, but just half of wealth management firms offer those services. Read the Blog

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  • Successful Remote Sales Strategies for Selling Without Face-to-Face Meetings October 24,2014

    Each day fewer and fewer clients visit bank branches. The majority of transactions a client would normally complete in a branch can now be completed online. Whether it’s paying a bill, getting cash, or viewing a statement, it can all be done anywhere. Now clients can even deposit checks by using a mobile app, allowing them to snap a picture of the check with their smart phone and then throw the check away after the deposit is confirmed by the bank. This is not good news for advisors that are used to meeting with clients face-to-face. It’s even tougher for advisors at institutions where clients are spread over a large geographic area. As clients spend less time visiting branches, advisors must find new ways to set appointments and new ways to sell and process investments. Read the Blog

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  • 2014 Annual Conference Recap and Takeaways September 18,2014

    We had an outstanding 2014 CFS/SPF Annual Conference that was truly “Powered by Passion.” More than 650 attendees gained the knowledge, tools, and inspiration to thrive in today’s complex investment environment. With nearly 60 unique breakout sessions and more than 30 different exhibitors, the conference showcased some of the best minds in the investment services industry. Keynote presenters included world-ranked leadership expert Mark Sanborn; swimming legend Diana Nyad; and noted political strategist Greg Valliere.    Read the Blog

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  • Benefits of Hosting a Client Appreciation Event September 04,2014

    The benefits of hosting a client appreciation event can be enormous. Executed properly, advisors will set up streams of qualified referrals from an incredibly loyal client base! Not only will a financial institution’s credibility jump, but the increased awareness of the investment program will pay dividends for years to come. A key factor in the success of client appreciation events, however, is execution. Doing it, and doing it well. It is not rocket science, and not nearly as difficult as getting your teenager to ignore their cell phone, but it takes proper planning and organization along with a creative mind and a supportive financial institution. For those of you who are about to stop reading because you think your financial institution won’t buy in to the financial commitment required, please read on because there is more than one way to skin a cat. Read the Blog

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  • The Importance of Advisor Retention September 04,2014

    The one constant in all business is change. And although change can be a great thing, it can provide setbacks in terms of advisor turnover. Retaining quality advisors is a high priority, not just for the sale of investment products and services, but to increase the comfort level of financial institution clients and branch staff. Seeing a familiar face in the branches each day helps to ease the uncertainty of the investment arena. At CUSO Financial Services, LP (CFS) and Sorrento Pacific Financial, LLC (SPF), a primary goal of ours is to retain the quality advisors that service our financial institution partners. Read the Blog

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  • Home Banking Integration: What is it? July 07,2014

    Home banking integration (HBI) means that all of a financial institution’s customers’ financial assets are visible to the client on one page and are accessible via a single login. Enlisting “single sign on” technology provides the ability for a bank or credit union investment client to view his/her full portfolio of investments alongside deposit and loan information in home banking. When using a truly integrated home banking tool, the client needn’t log into a separate website to see a summary of investment holdings. Rather, a recap of investment assets through the broker dealer is incorporated into a view of the client’s overall relationship with the institution. This consolidated view is delivered using only the user name and password required to access the institution’s online banking platform.   Read the Blog.

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  • CEO Conference Recap & Top Takeaways June 03,2014

    #1 Compare your program to benchmarks: Regularly review your program’s metrics as compared to benchmarks to better understand your strengths and weaknesses and to focus your efforts. Read the recap and all 5 top takeaways...    

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  • Are You Getting the Most From Your Broker Dealer? May 16,2014

    Chances are you are paying a good portion of your GDC to your broker dealer (BD) for their services and support. They provide a comprehensive list of approved products for your business, perform brokerage account trading and complete operational support services. But are you aware that they may have many other resources available? These services offered by your BD can actually assist you in growing your business and your GDC. Let’s take a look at a few of the resources that may be available to you. Read the blog

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  • Moving Your Investment Program to a New Broker Dealer April 16,2014

    Investment programs move to a new broker dealer for a variety of reasons –sometimes to enliven a dormant program, sometimes to grow revenue for the institution, or sometimes, just to start a brand new program. Rarely doesa broker dealertransition go perfectly, but it is possible to anticipatechallenges to make the process as smooth as possible. A poor transition can cause lost revenue, internal chaos and damaged client relationships. A successful transition builds team unity and client trust and gets the program on a fast track to revenue growth. Read the Blog

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  • Six Key Steps to Program Success April 16,2014

    One of the primary objectives for most financial institution investment programs is to grow their revenue. Whether the program is starting up or starting over,achieving meaningful revenue growth is the definition of success. In pursuit of program success, consider these six key steps in your program management plan. See the sidebar for examples from real programs. Read the Blog

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