Sorrento Pacific Financial and CUSO Financial Services Appoint Connie L. Gregory as Senior Vice President Business Development

Financial industry veteran joins sister broker-dealers to support investment programs at banks and credit unions across the country

SAN DIEGO – March 14, 2016 – Connie L. Gregory, CLU, has joined sister companies, CUSO Financial Services, L.P. (CFS) and Sorrento Pacific Financial, LLC (SPF) as senior vice president of business development. A veteran of the investment industry, Gregory joins the senior management team of these two full-service broker-dealers and SEC Registered Investment Advisers that provide customized investment and insurance solutions to financial institutions. She will establish relationships with banks and credit unions across the country and be responsible for marketing the sister companies’ investment program capabilities. 

Gregory has more than 20 years of experience in financial services and was most recently with a national broker-dealer in a similar role.  She will design and implement business development strategies while staying aligned with the unique needs of credit unions, which cater to members, and regional banks, which focus strongly on community. She joined CFS and SPF on the strength of the companies’ stellar reputations and stability.

“CFS and SPF are both seeing increasing growth in building successful investment programs inside financial institutions, a strategy that many broker-dealers have tried, with limited or inconsistent success,” says Connie. “I think they have a unique perspective, recognizing that investment programs must create winning strategies for not just the broker-dealer, but also for the financial institutions and their members and customers. I am looking forward to being a part of this team.”

  • Services she will provide include:
  • Serving as the initial BD liaison
  • Responding to any RFP or due diligence requests
  • Representing CFS/SPF at industry conferences and meetings
  • Facilitating program contracts and company visits
  • Introducing financial institutions to transition teams and relationship managers

“We are confident that Connie’s philosophy and work ethic matches ours and that of our financial institution clients,” says CFS and SPF CEO Valorie Seyfert. “Hiring Connie is part of the 2016 strategic expansion of our program development department, and we believe her experience and concierge service approach will help our programs better meet the needs of their members and customers. We are happy to welcome her to the company.”   

Gregory has held several leadership roles, including most recently at a national broker-dealer, and previously at Independent Financial Marketing Group, where she served as senior vice president of business development.  Prior to that, she was vice president of new business development for the western region of Essex Corporation.  She previously had been vice president of alternative distribution marketing for CNA Insurance Companies, managing life insurance sales relationships with financial institutions. Gregory holds FINRA series 6, 7, 63, and 65 registrations, and the designation of CLU (Charter Life Underwriter). She graduated magna cum laude from the University of Nebraska - Lincoln. 

About CUSO Financial Services, LP and Sorrento Pacific Financial LLC

Full-service, sister broker dealers CUSO Financial Services, L.P. and Sorrento Pacific Financial, LLC (Members FINRA/SIPC) provide customized investment and insurance solutions to financial institutions throughout the country. Headquartered in San Diego, with branch offices and licensed representatives nationwide, both broker dealers are SEC Registered Investment Advisers, with expertise in key areas including retirement services, wealth management, and fee-based and insurance products for both individuals and business customers.  For more information, see or or visit their LinkedIn pages: CFS and SPF.

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Media Contact:
Beth Walsh