SPF and CFS Celebrate 2013 Milestones, Announce 2014 Theme Reaffirming Dedication to Customers and Employees 

Amid industry turmoil, broker dealers continue to help investment programs reach success

SAN DIEGO – April 1, 2014 – Sister companies, Sorrento Pacific Financial, LLC (SPF) and CUSO Financial Services, L.P. (CFS), full-service broker dealers and SEC Registered Investment Advisers providing customized investment and insurance solutions to financial institutions, celebrate several 2013 milestones and strong growth entering into 2014.

Key 2013 milestones include: 20 percent increase in commission revenues and 24 percent increase in total profit over 2012; the addition of 23 new financial institution programs to their client roster in 2013; and the broker dealers helped nearly half of their investment programs reach record success levels. In addition, a record number of financial advisors qualified as gold pacesetters, indicating the advisors met increasingly higher levels of production in 2013.

These successes are unusual in the investment industry, which has suffered from instability and turmoil due to numerous mergers and acquisitions in the last year. Despite the industry turbulence, CFS and SPF have maintained stability by remaining focused on their core objective of helping financial institutions build successful investment programs.

CFS and SPF also introduced several new services in 2013, all intended to support investment program growth. These include an onboarding program to help new investment advisors achieve success faster; a customer service concierge desk operated by highly experienced employees; enhanced training for existing advisors to help them expand the breadth and depth of the service offering; and an award winning mobile scanning app to increase efficiencies for advisors in the field.

For employees, CFS and SPF implemented new programs to enhance and reaffirm corporate culture. These include the Spirit Squad, a volunteer committee to encourage employee support of charitable causes; enhancements to the Balanced Lifestyle program for better employee health and wellness; and a professional development coaching program that helps employees achieve their personal and career goals.

CFS and SPF executives recognized the prevailing theme that drove the 2013 achievements was a passion for enhancing employees’ and customers’ work and personal lives. This motivated the adoption of the companies’ 2014 annual theme “Powered by Passion.” The 2014 theme will be a key identifier for the companies’ various conferences, corporate messaging, and internal programs.

“The Powered by Passion theme honors the dedicated work our employees and clients do every day, and it communicates our endorsement of a corporate culture of passion and excellence,” said Valorie Seyfert, CFS and SPF president and CEO. “There is a great deal of upheaval in the industry right now. The fact that CFS and SPF continued to help more investment programs accomplish record years is testament to our passion for what we do. The theme also reflects the importance we place on supporting our employees’ personal interests. Happy, supported employees help create happy, successful clients.”

Credit unions and banks interested in knowing more about the flexible investment program models the broker dealers provide can call CFS at 1-800-686-4724 or SPF at 888.805.5585.

About CUSO Financial Services, LP and Sorrento Pacific Financial LLC
Full-service, sister broker dealers CUSO Financial Services, L.P. (CFS) and Sorrento Pacific Financial LLC (SPF) (Members FINRA/SIPC) provide customized investment and insurance solutions to financial institutions throughout the country. Headquartered in San Diego, with branch offices and licensed representatives nationwide, both broker dealers are SEC Registered Investment Advisers, with expertise in key areas including retirement services, wealth management, and fee-based and insurance products for both individuals and business customers. For more information, see www.cusonet.com or www.sorrentopacific.com.


Media Contact:
Lexy Haynes