SPF and CFS Rank as Top Third Party Marketers by Bank Investment Consultant Magazine
SAN DIEGO – Sept. 19, 2013 – Sister companies, Sorrento Pacific Financial, LLC (SPF) and CUSO Financial Services, L.P. (CFS), full-service broker dealers and SEC Registered Investment
Advisers providing customized investment and insurance solutions to financial institutions,
together have ranked as number five in Bank Investment Consultant magazine’s Top 10 Third-Party
Marketers list. The ranking was based on assets under management.
The magazine’s list also includes data from an annual survey conducted by strategic management
consulting firm Kehrer Saltzman & Associates (KSA). The Kehrer Saltzman Annual TPM Report is a
survey of the largest third party broker dealers providing investment and insurance services to
banks and credit unions. Conducted annually since 2006, the report encompasses 2,659 financial
institutions that partner with the dozen largest TPMs.
The KSA report breaks down numerous categories such as number of financial institution clients,
number of registered representatives, and assets under management. The 2013 report shows positive
growth for CFS and SPF, including a 10 percent increase in financial institution clients, up to 185
in 2012 as compared to 167 in 2011.
Valorie Seyfert, president and CEO of CFS and SPF, says “It is an honor to be included in both
lists again this year, and to see numbers continue to reflect our steady and consistent growth. To
have our client list expand 10 percent in one year is a testament to our many great employees who
commit themselves to providing the highest level of innovation and customer service. It’s
gratifying to watch the statistics rise and we look forward to continued growth each year.”
Credit unions and banks interested in investment services can call CFS at 1-800-686-4724 or
SPF at 888.805.5585.
About CUSO Financial Services, LP and Sorrento Pacific Financial LLC
Full-service, sister broker dealers CUSO Financial Services, L.P. (CFS) and Sorrento Pacific
Financial LLC (SPF) (Members FINRA/SIPC) provide customized investment and insurance solutions to
financial institutions throughout the country. Headquartered in San Diego, with branch offices and
licensed representatives nationwide, both broker dealers are SEC
Registered Investment Advisers, with expertise in key areas including retirement services,
wealth management, and fee-based and insurance products for both individuals and business
customers. For more information, see www.cusonet.com or www.sorrentopacific.com.